Where performance meets personality ~

At Shine by Serena, every dress is more than just a costume—it's a statement. Each piece is designed to highlight your individuality, elevate your presence on the ice, and help you feel confident from your first step onto the rink to your final pose. Whether you're shopping ready-to-wear or dreaming up something custom, your journey to the spotlight starts here.

I'm Serena Howard, the designer behind the sparkle. I've been a competitive figure skater since I was six years old, and after competing at the Senior Level, I transitioned into the Adult Competitive scene. That’s when I began designing my own dresses—blending my passion for skating with a love for design. Once I found my rhythm, I started creating custom looks for other skaters who wanted something as unique as their routines.

From bold rhinestone patterns to elegant silhouettes, each dress is thoughtfully handcrafted to meet the demands of the sport while letting your personality shine through.

Ready to stand out?
Browse the shop for ready-made designs or contact me to start your custom dress journey.

Be sure to check out the dazzling accessories like hair pieces, gloves and more!