One-of-a-kind dresses, made to make you shine.

At Shine by Serena, every dress, accessory, and apparel piece is created with artistry, precision, and a deep love for figure skating. Today, all of my original designs are fully created by me from start to finish — including designing, patterning, sewing, rhinestoning, embellishing, and all finishing details. Every piece is handcrafted with exceptional attention to detail to ensure it is as unique and special as the skater wearing it.

While I currently have a small number of remaining brand-name dresses available for purchase from designers such as Brad Griffies these are limited pieces from previous collections. Moving forward, Shine by Serena focuses entirely on original handcrafted designs created exclusively in-house.

In addition to custom skating dresses and accessories, Shine by Serena also features a growing apparel collection inspired by the skating community and branded with the signature message, “Figure Skaters Shine.” The collection reflects the creativity, confidence, and individuality that make figure skaters stand out both on and off the ice.

I never create exact replicas, allowing every custom piece to remain truly one of a kind. I work exclusively with premium European and American fabrics and embellish with Austrian-made Preciosa and Swarovski crystals for unmatched sparkle, quality, and durability.

Whether you are looking for a fully custom competition dress, unique skating apparel, or handcrafted accessories, my goal is to create pieces that capture your personality, elevate your performance, and help you truly shine on the ice.

Ready to stand out?
Browse the shop for ready-made designs or contact me to start your custom dress journey.

Be sure to check out the dazzling accessories like hair pieces, gloves, boot covers and more!