One-of-a-kind dresses, made to make you shine.

At Shine by Serena, every dress is created with artistry, precision, and a deep love for figure skating. I offer a unique collection that includes both brand-name dresses—such as Brad Griffies and Del Arbour—that I have personally rhinestoned and embellished, as well as one-of-a-kind creations fully made by me from start to finish.

For my original designs, I handle every detail—sewing, designing, rhinestoning, and finishing—so each piece reflects exceptional craftsmanship and individuality. Every dress I make is truly unique, and I never create exact replicas, ensuring that your dress is yours alone.

I work exclusively with high-quality European or American fabrics and embellish with Austrian-made Preciosa® and Swarovski® rhinestones for unmatched sparkle and durability.

Whether you choose a reimagined brand-name classic or a fully custom design, my goal is to create a dress that captures your personality, enhances your performance, and truly makes you shine on the ice.

Ready to stand out?
Browse the shop for ready-made designs or contact me to start your custom dress journey.

Be sure to check out the dazzling accessories like hair pieces, gloves and more!